There is no quick fix to increase website traffic or to generate more conversions. That being said, these tips are a great way to get started and ensure your site stands out against your competitors.
In today’s digital age, the amount of people searching for products/services and solutions to their problems is ever-increasing. If you have a small business, ensuring your website is high quality, mobile friendly and easily accessible is your ticket to generating more users and increasing leads/sales.
On average, there are 8.5 billion searches every day, and if you’re not capitalising on key areas, then you are likely missing out on opportunities. Here are our top tips on how you can increase the number of visitors to your site and also increase your conversion rate.
Google My Business
Google My Business is a fantastic tool that every business should utilise. Ensuring this is set up and optimised with all relevant business information will allow you to be at the forefront of searches.
This feature is a great opportunity because it lets your business give shoppers all the necessary information. This info can include things like showing users your restaurant’s menu items or your store’s weekly hours; All this data helps users make decisions quickly.
Fill up your profile with all the essential business info, from your phone number to your website URL. By including these useful details, you can persuade users that your company is the ideal choice for their needs. This translates to increased website traffic, leads, conversions, and revenue for your business.
Only Use High-Quality Images
Your website is a user’s first impression of your brand, and therefore, it is pivotal for lead/revenue generation. Ensure your images are high-quality or professionally taken.
Steer well away from blurry, low-quality images that may perhaps come from stock images or taken using a poor-quality device. Avoid using images taken from Google, as this can lead to copyright infringement, where a fine may be required.
Make it easy for them to convert
Whether your website is lead generation or e-commerce, making it easier for users to convert is the most efficient way to increase conversion rate. These days, time is of the essence and increasing steps in the customer journey can either make or break your conversion.
E-commerce? Make sure your journey from add to cart to purchase is simple, efficient and easy to complete. Avoid unnecessary steps that can be combined into a singular page such as delivery and payment details.
If you’re a lead gen business, the gateway between your site and the visitor is the lead generation form, also known as the lead gen form. But how do you make lead gen forms optimised for the user?
Make sure all lead gen forms are easily accessible and at the forefront of your users. Our top tip is to ensure these forms are above the fold of the service or contact pages.
Engaged time typically increases above the fold on all pages so, placing important elements in this space will get maximum exposure to potential customers and can aid lead capture.
Minimising the number of mandatory form fields can also enhance optimisation, as an excessive quantity may discourage users from finishing the form so ensure you only keep the fields to a minimum to get the most important information.
How do you want your audiences to convert?
Take some time to consider how your clients are more likely to convert when they land on your site. With e-commerce sites, this will likely be through making a purchase; however, if you’re not e-commerce, you must consider whether filling in a form will be more effective than calling you.
Once you have considered this, you can start thinking about how to ensure your potential customer is guided to take this action no matter where they land on your site. Consider highlighting your preferred option in the navigation bar and having multiple natural links within your website copy.
It cannot be stressed enough: make it easy for your customers to convert. The fewer steps they need to take to contact you – or buy a product – the more likely they are to choose you over a competitor.
Credibility
In this digital age, scammers are increasingly trying to capture information online and therefore, users have become more cautious. There are a variety of ways to increase your credibility and trust online.
Increasing trust and credibility on your website is essential because it can significantly impact your business’s success. When visitors trust your website, they are more likely to engage with your content, make purchases, and become loyal customers. Here are some strategies to boost trust and credibility on your website:
Professional design: A well-designed website with a clean, user-friendly layout creates a positive first impression. It should be easy to navigate and visually appealing.
High-quality content: Offer informative, accurate, and valuable content. This includes product descriptions, articles, and any information that demonstrates your expertise.
User reviews and testimonials: Include genuine reviews and testimonials from satisfied customers. Social proof is a powerful tool to build trust.
Security: Ensure your website is secure, with an SSL certificate and proper encryption. Users need to feel safe sharing their information with you.
Fast loading times: Slow-loading websites can frustrate users and make them doubt your reliability. Optimise your site’s speed.
Understanding your audience.
To increase website traffic to your site, you need to consider how to ensure you’re doing this in a manner which attracts the right audience. Think of it in the same way as a physical space, would you rather have 100 people crammed into a shop who don’t need what you’re selling, or 20 people who all do?
By taking the time to understand what your potential customers want and then directing your site towards this, you’re far more likely to attract quality leads. This will ultimately lead to more conversions on your site.
Although there is no magic formula to do this, taking the time to understand what your target audience is already searching for is a great first step. Through various tools such as SEMrush and even the keyword planner tools on Google Ads, you can start to identify relevant keywords and plan your content accordingly.
There are plenty of starting points you can take to start working towards building a better brand, and it can be confusing, so why not let our team help you? Get in touch to start generating more leads now.