Tong Engineering
Savings of over £50k using a multisite platform.
Tong Engineering, the leading specialists in vegetable handling, grading, and sorting machinery. Boasting over 90 years of experience and innovation in their field, Tong’s dedication to quality has set them apart. Our journey together has been one of continual evolution, reflecting both our client’s ambitions and the changing digital landscape.
Stats in the first 3 months since launch
£50k
in savings, compared with a traditional website build process
10,000
engaged site visitors
x2
increase in lead generation
Challenge
Seven years since its last major update, Tong’s website was showing its age, especially against competitors who had recently modernised their online presence.
This outdated platform was not only falling behind in Google’s performance, accessibility, and standards metrics but also restricted Tong in content control and presentation.
Additionally, Tong aspired to rapidly and cost-effectively expand into new international markets, necessitating a multi-region website capability.
Solution
We embarked on a comprehensive digital overhaul, crafting a modern website built on the WordPress CMS multisite network.
This platform was not just an update; it was a strategic tool designed for accessibility, market-specific messaging, and scalability.
We enabled Tong to launch tailored websites for the UK, USA, France, Spain, and Portugal, complete with automated location detection to guide customers to the correct site, including adapting to Google’s country-specific search engines.
This solution was a blueprint for agility in global expansion, allowing Tong to swiftly adapt to and capitalise on new market opportunities.
Impact
The transformation has been profound:
Tong now enjoys control over its digital presence, able to manage and update all websites swiftly and efficiently.
New markets are no longer a distant horizon but a near-term reality, with the ability to launch a new site in just four weeks.
Thanks to the enhanced technical foundation, each website has climbed the search rankings, benefiting from improved performance, accessibility, best practices, and SEO.
Digital enhancements and additions are now amplified across Tong’s website network, maximising their digital marketing ROI and ensuring consistency in their global brand presence.
