Markfield Woodworking Machinery
A successful replatform from Magento to WordPress and WooCommerce.
Markfield Woodworking Machinery (MWM) is a premier supplier in the woodworking machinery sector. With decades of industry presence, MWM has been pivotal in providing high-quality equipment to a diverse client base. Despite their expertise, their digital presence was not reflective of their market position, primarily due to an outdated and inflexible website.
Stats to shout about
5x
Increase in website visibility in the first 12 months
700
Leads generated in the first 12 months
28%
Increase in website engagement
Challenge
MWM faced significant hurdles with their previous website, built on Magento. The platform was cumbersome to update, lacked SEO capabilities, and failed to attract and engage the modern consumer.
They needed a cleaner, more impactful website that not only showcased their extensive product range but also catered to user-specific content effectively.
Solution
Our approach tailored to MWM’s specific needs, this wasn’t just a replatform, it was a complete digital overhaul which included a 24 month digital marketing strategy to push the website to position #1.
Platform Replatforming: We transitioned MWM from Magento to a WordPress and WooCommerce setup, enhancing flexibility and user control.
Design and Usability: We crafted a mobile-first, responsive website that elevates user experience and aligns with modern design standards.
SEO and Content Strategy: We built SEO-friendly structures into the website’s core, ensuring better visibility and organic reach. We then continued to enhance the website through a detailed SEO plan.
Enhanced Product Display: Our team designed creative content and well-structured product pages that accurately represent the quality and variety of MWM’s offerings.
Conversion Optimisation: Strategic placement of calls to action has been crucial in increasing leads and conversions.
Bespoke Development: All development was bespoke, avoiding third-party themes and optimising for speed, security, and stability with a lifetime guarantee on our code.
Impact
The impact of our digital transformation strategy for MWM has been profound and measurable:
Market Leadership: MWM now ranks in the top 5 in the UK for “woodworking machinery” in Google.
Lead Generation: The site now generates an average of 700 leads per year.
Revenue Growth: There has been a 37% increase in average order value, the equivalent to £1.5k additional on each order.
Engagement Uplift: We’ve seen a 28% improvement in engagement levels across the site.
