Lincoln Cathedral
Improving community and worshippers engagement by over 60%
Lincoln Cathedral, a historic beacon of architectural beauty and spiritual solace, faced a digital dilemma. Their website, over eight years old, had become a relic of the past, no longer serving the evolving needs of its visitors or its custodians. Recognising the need for a more dynamic and engaging online presence, they tasked us with crafting a solution that not only revitalised their digital facade but also empowered them to be more adaptive and engaging in their outreach.
Stats in the first 12 months
4x
increase in online visibility
12%
increase in new visitors
64%
increase in online engagement
Challenge
The challenge was multifaceted: an outdated website that was costly and inefficient to update, poor user navigation that hindered engagement, and a lack of control that left the Cathedral’s team unable to respond swiftly to their community’s needs.
The primary goal was to transform this digital space into a vibrant portal that invites exploration, facilitates worship, and promotes visitorship and event attendance.
Solution
We started on a comprehensive overhaul, creating a modern, engaging website design that mirrors the Cathedral’s presence, while ensuring it’s a beacon online as much as it is in reality.
Our focus was on user experience, delivering a powerful, easily manageable CMS for the Cathedral’s team and improving site navigation to enhance user flow.
We also put a spotlight on event promotion to boost ticket sales and implemented performance optimisations for faster loading times and better search rankings.
Impact
Lincoln Cathedral now enjoy:
The transformation has been profound:
An easy-to-manage CMS, significantly reducing the time and cost previously invested in website maintenance.
Performance tracking capabilities have been vastly improved, enabling data-driven decision-making.
There’s been a noticeable uptick in community engagement and interaction with worshippers.
Online visibility has quadrupled, broadening their reach to potential visitors far and wide.
User engagement has surged by 64%, reflecting a more captivating and accessible online experience.
