Who are myenergi?
Founded in 2016, myenergi is at the forefront of British renewable eco-smart technology innovation and manufacturing. Their brand new innovations complex is at the heart of the Humber Freeport, the epicentre of green technology in the UK.
myenergi partnered with Laser Red as its digital partner back in 2019 to help maximise brand awareness on a global scale, deliver high-quality leads and sales using Google Ads and outperform its competition. The 3-year strong partnership has taken the business from strength to strength and continues to do so.
Laser Red work as en extension to the myenergi marketing team. Providing expert knowledge and implementation of social, Google and organic marketing strategies.
Search Engine Optimisation
myenergi are completing in a complex market. The renewables sector is booming, there are countless new businesses opening and the competition in rife. For the last 3 years we have been improving myenergi’s online visibility, authority and positioning to ensure they stay ahead of their competitors.
The latest stats from the past 6 months of organic marketing:
- 18% increase in traffic
- 45% increase in online sales
In the past 6-months myenergi Google advertising has been seen by over 3 million people. This exposure is what keeps their brand very evolving.
With 34,000 interactions with the Google advertising, this is a very profitable source of acquisition for myenergi.
We smashed the results
862% return on investment from Google, social and organic marketing, in just 6 months!
Campaign Specific Goals
One particular, impressions-focused campaign within Google Ads previously struggled to convert. Over recent months, Laser Red have restructured how this campaign should be utilised within the marketing strategy and changed the overall approach to users within this part of the conversion funnel. The goal was to maintain overall impression share but increase leads.
In the past 12 months our team has increased conversions by over 7,000% and reduced the cost per conversion by 98%!
We smashed the results
98% reduction in cost per conversion, over a 12 month period
Social media advertising
Social ads are a key player within myenergi’s marketing strategy. With the utilisation of dynamic remarketing and audience testing, we have achieved fantastic results in the last 6 months.
- 92% increase in link clicks
- 48% increase in impressions
- 81% increase in reach