Meet MW Machinery
MW Machinery is a UK leading woodwork machinery stockist supplying the UK for over 40 years. MWM partnered with Laser Red to build nationwide brand awareness, and deliver quality leads and traffic by implementing a streamlined, customer journey-focused website and aggressive marketing strategy.
Utilising Google Ads
Over the last 12 months, our marketing team have implemented and deployed an aggressive Google Ads strategy to drive relevant traffic to the site and lower cost-per-conversion. Using an array of campaigns with individual goals and purposes, our marketing team have achieved a significant increase in results.
Campaigns used:
- Google search ads
- Google display ads
- Performance Max campaigns
In the last 6 months we have increased paid conversions by 2,400% while lowering spend by 11%.
Search Engine Optimisation
MW Machinery are competing in a complex market and so the need for marketing was crucial. Having only been partnered with Laser Red for 1 year, we have been improving MW Machinery’s online visibility, authority and positioning to ensure they stay ahead of their competitors and the results speak for themselves.
We smashed the results
96% decrease in cost per click in the last 6 months
Exclusive MARTIN Machinery partner for England and Wales
In early 2022, MW Machinery became England and Wales exclusive retailer for MARTIN Machinery. MARTIN is renowned across the world for manufacturing premium, German made woodworking machinery.
In order to ensure MW Machinery capitalised on this victory, we have been working hard to ensure all MARTIN related keywords appear at the top of Google.
In just 6-months MW Machinery have now moved to position 2, behind only MARTIN themselves for all MARTIN related keywords.
We smashed the results
27% increase in organic traffic in the first 12 months
40% increase average position
