Florins Wills & Probate and Florins Pensions & Investments is the new name for personalised, professional and local care for legal and financial matters.
From the team that built up the well known local advisor, Blow Abbott. Florins is a totally new venture which we helped get off the ground.
A new brand
The Florin brand name was chosen as this symbolises safety, strength, wealth and philanthropy.
Our role was to bring this term alive. Add personality, tone and purpose. The very nature of Florins LTD is a personal and professional service. Dealing with delicate matters of a legal and financial subject involves a lot of red tape.
The tone and positioning of Florins new brand needed to represent this level of care and professional standard of the industry, but become inviting to potential clients.
Whole team worked together to make sure every bit of the new branding and website was as we wanted it. I would highly recommend for their professionalism, knowledgeable and quality of finish.
Sophie Vines, Legal Director
Full branded stationery
In addition to the brand which we created for Florins LTD, we also provided them with a complete collection of stationery. From bespoke designed business cards to letterheads.
Our experienced design team worked closely with the client to ensure the right degree of sophistication, professionalism yet engaging tone was delivered through all of their branded products.
Bespoke website build
Florins LTD really was the full package. Once the branding had been developed, this set the image of the website. The same tone and personality were then delivered across each page.
We built the Florins LTD website on WordPress as this was a platform already familiar to the client. We applied our bespoke flexible elements to WordPress, making it unique, adaptable and easy for the client to edit.
The pages can now be quickly built by both our team and the clients with incredible ease, ensuring content can be updated efficiently and scalability available should the client offer new services.
We have worked with Laser Red previously and they were extremely knowledgeable and did a great job. The quality of the website and branding overall was of great standard and we were very excited to showcase to our clients!
Sophie Vines, Legal Director
Reputation and trust
To help build reputation and trust we incorporated review.io into the Florins website to act as a verification of the quality of service new clients should expect to receive.
As Florins LTD are targeting the local area, we also deployed local SEO to help encourage new visitors to the website.
