LIVES is the Lincolnshire charity that supports 700+ highly trained and dedicated medical volunteers. They get to their neighbours fast, delivering vital care in those first critical moments of a medical emergency, before handing over to the ambulance service. LIVES isn’t just our valued client, but they are also our charity of the year.
We try to support these guys in every way we can!
We’ve worked with Laser Red for more than two years on a number of projects including web design, social media, SEO and PPC campaigns and design work. They are innovative, responsive, creative, great communicators, and most importantly to us, they care. We love working with them!
Website design and development
We were asked to partner with Ruddocks Design and Print to deliver an amazing new website – creating more awareness and engagement between the public and the charity.
Ruddocks had just created the new branding, which looked fantastic, and we were asked to help consult on the new website design and then develop the website.
We also delivered the photography and six videos for the launch of the website, all packed into a tight deadline of 30 days! We even had a countdown timer on the website holding page.
Let’s get technical
We also created some custom functionality to provide LIVES with their own unique online donation system. This allows the charity to give people the option of Gift Aiding their donations.
Visitors can also control the frequency of their donations, whether that is a one-off or monthly amount.
We now have an on-going marketing strategy with LIVES. Which continues to increase their brand awareness and reach new audiences.
Recently we have been working hand in hand with LIVES to deliver the paid promotion side of social media while they continue to work hard on organic posts and creative content.
This partnership has increase website visitors through paid social by 79% in 6 months and reduced the bounce rate.