Refreshing a local business
Handson Interiors is a family-run company in the heart of Grimsby that has been in business for over 50 years. It’s clear that a legacy as great as theirs needs to be shown across their site, which brings us to our refresh – A classy and modern look for a well-established local business.
Based in Grimsby, Handsons interiors make a house a home by providing stylish bespoke kitchens and bedrooms.
“A Handsons Kitchen is manufactured with passion, pride and without compromise. Relying heavily on our local heritage and knowledge of design to achieve just that.”
Work for this project started in 2021, with a launch date of December 2nd.
As the business grew throughout the years, a refresh was at the forefront of everyone’s minds. The brief included updating aspects of the site that were outdated, and creating a contemporary feel with a touch of luxury.
Alongside a classy website came the addition of a data-driven SEO project. By incorporating SEO, Handsons Interiors are continuing to see the positive effects of a new website, almost a year on from completion.
Reputation and trust
In Handson Interiors’ line of work reputation and trust is key. As part of the website refresh, we added reviews which circulated their pages. This acts as verification on their page, while gaining the potential customers’ trust.
The addition of a well-thought-out SEO campaign helps to increase the credibility of Handsons Interiors and encouraged new customers to the site.
“It was brilliant and very professional, they took care of everything for us. They did a great job on the website. The support service we were given was also great.”
We smashed the results
25% increase in traffic
34% decrease in bounce rate
Search Engine Optimisation
When changing or developing a website, SEO is an integral part of a business’s success. Our aim with SEO was to increase the number of users visiting Handsons Interiors’ website while lowering the bounce rate and generating longer sessions.
Since the site launched in Dec 2021 we have seen the following organic improvements.
- A 25% increase in Traffic
- A 34% decrease in Bounce Rate
- A 54% increase in Avg. Session Duration