Bush Tyres
On the road to digital transformation with a web integration.
Bush Tyres, a leading name in the tyre supply and fitting industry based in Lincolnshire. Besides their core offerings, they also provide a comprehensive range of car services including MOTs, alloys, and brakes. Our journey with Bush Tyres was all about overcoming digital hurdles to align their online presence with their ambitious business plans.
Stats in the first 6 months
63%
increase in website form enquiries
74%
increase in website engagement rates
2 fold
increase in mobile users, thanks to a more user-friendly interface
Challenge
Bush Tyres approached us as their previous website had seen better days. It failed to reflect the company’s current plans for growth and was stuck on an outdated platform, making it difficult and costly to introduce new features or perform essential updates.
There was also a critical need to create a robust solution to integrate seamlessly with DriveRight, their new tyre database system.
They needed a digital overhaul to keep up with their evolving business needs.
Solution
We set about creating a digital transformation brief that started with their online performance.
We created a new ecommerce website bespoke to the needs of Bush Tyres, to convert visitors into customers by providing them with the information they needed, clearly and efficiently. Our focus was on usability, making sure customers could find the right tyre or other services without any hassle.
Integration with the DriveRight database was important, so we built a custom API. This not only facilitated real-time data sharing across the Bush Tyres admin portal but also laid the groundwork for future expansions, including staff and customer portals.
The bespoke admin portal we developed allows the Bush team to quickly manage branches, users, permissions, services, and more. It helped to allow their internal team to manage and report on the performance of their branches and customer accounts with valuable data.
Impact
The new site is not just cleaner and more engaging; it resonates with the Bush brand’s ambition.
The team at Bush Tyres now enjoy less hassle in updating content, managing customers, and extracting valuable insights.
