Privacy Notice

We collect and process personal data to provide our products and services, enable website functionality, and better understand how visitors interact with our website. Your data is handled in accordance with the UK GDPR and the Data Protection Act 2018.

Types of Data Collected

We may collect the following types of personal data:

• Personal Identifiable Information: Name, email address, phone number, business name, and other details provided by you.
• Usage Data: Information such as IP address, browser type, pages visited, time and date of visit, and other diagnostic data.
• Cookies and Tracking Data: Information collected via cookies to improve your user experience.

We process personal data under the following legal bases:

• Consent: For marketing communications and optional data sharing.
• Contractual Obligation: To provide services or respond to enquiries.
• Legitimate Interests: To improve our services, ensure website security, and personalise user experiences.
• Legal Obligation: To comply with legal or regulatory requirements.

We process data for the following purposes:

• To provide and improve our products and services.
• To respond to enquiries and provide support.
• To personalise your experience on  our website.
• To send promotional communications (with your consent).
• To comply with legal obligations or protect against legal liability.
• To carry out analytics and website improvements.

We do not sell your data. We may share data:

• With third-party service providers who process data on our behalf and comply with GDPR.
• If required by law or to prevent fraud, abuse, or security threats.
• With your explicit consent for other purposes.

Our website uses cookies to enhance your browsing experience. Cookies allow us to:

• Monitor website performance and analytics.
• Remember your preferences.
• Personalise your experience.

Consent for Cookies
We display a cookie banner when you first visit the website, asking for your consent before non-essential cookies are stored. You can manage or revoke consent via the cookie settings on our website.

For more information about cookies and how to manage them, visit www.allaboutcookies.org.

We retain your data only as long as necessary to fulfil the purposes outlined in this notice. Retention periods may vary based on:

• Legal requirements.
• Contractual obligations.
• The necessity of data for our business purposes.

When data is no longer required, it is securely deleted or anonymised.

You have the following rights under UK GDPR:

• Right to Access: Request access to your personal data and obtain a copy.
• Right to Rectification: Request correction of inaccurate or incomplete data.
• Right to Erasure: Request deletion of your data when no longer necessary for the purposes collected.
• Right to Restrict Processing: Limit how your data is used in certain circumstances.
• Right to Data Portability: Receive your data in a structured, commonly used format.
• Right to Object: Object to the processing of your data for specific purposes (e.g., marketing).
• Right to Withdraw Consent: Withdraw consent at any time for processing based on consent.

To exercise these rights, contact us at office@laser.red or by post at the address provided above.

If you are dissatisfied with how we handle your data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk.

We implement appropriate technical and organisational measures to protect your personal data, including:

• Encryption and secure data transmission protocols.
• Access controls and regular audits.
• Staff training to ensure compliance with data protection laws.

Our website may contain links to external websites. We are not responsible for the privacy practices or content of these sites. We encourage you to review their privacy notices before submitting personal data.

We review and update this Privacy Notice regularly. Any significant changes will be clearly communicated to users.

By using our website, you consent to this Privacy Notice.