Blink and you’ll miss it, we’re almost at the end of 2022. It’s crazy to think that Christmas is already around the corner, and we’ll be counting down the new year before you know it. With the end of the year approaching, is your business ready for the busiest quarter of the year?
If the answer is no, don’t worry! In this blog, we will explore ways that your business can create a successful plan for the final months of 2022.
Firstly, you need to focus on the products and services that you want to push. Prioritising and placing things into categories can help you outline the areas you want to invest the most time and money into. You may want to take this time to showcase your best-performing products, or to sell the remaining stock from last season. Whatever your focus is, it needs to be clear!
Before we move on to the next step in your strategy, let’s backtrack and establish some basics around why these events are so crucial for businesses. As individuals, we love the idea of the holiday season approaching. It brings happiness and warmth to the hearts of many, but before we can enjoy some relaxation time, we need to power through the holiday sales.
Each year, Black Friday seems to grow and grow. Once it was a day full of sales and waiting outside shop doors for hours on end, and now it’s a full week (if not more) of sales, cyber Monday and a mad dash to find the best bargain.
Here are some facts about how Black Friday has grown over the years:
- Online traffic increased 35.28% overnight in the fashion sector from the day before Black Friday
- Over half of customers would like to hear from businesses about Black Friday well in advance
How can you best promote your business?
Schedule your sale and promotion-related marketing materials in advance
As seen in the statistics above, customers would like to see Black Friday material in advance. This allows people to prepare and organise their shopping time when the sales first launch. By reaching out to your customers in advance, you are able to spark their interest and plan their upcoming shopping.
It’s worth starting your promotions and outreach at least 2 weeks in advance to ensure a maximum amount of reach.
A well-created email marketing campaign should be one of the things at the forefront of your marketing efforts this Black Friday. Having strong emails sent out to your email list can be a great way to make your customers aware of your upcoming sales. You can also use email marketing to bring back customers that may need a small push to convert with you. By showcasing your Black Friday deal, you can expect conversions from customers that may have been lost previously.
Google’s Ad platform allows you to place your advert in front of the correct audience member at the time that they need you the most. While promoting your business on Google is not usually an overnight sensation, it’s one of the quickest forms of advertising with the shortest conversion funnel. By making good use of promotional extensions you can be sure to showcase your offerings. Another step you can take is to pin your sale-related headlines. While Google does not favour pinning in terms of ad quality, if you want to have creatives that stand out, pin away!
When it comes to marketing your Black Friday deals on social media, your marketing and design teams are going to become the backbone of your success. Having a combination of eye-catching assets and enticing creatives is going to assist your conversion rates massively. At Laser Red, we like our design and marketing teams to collaborate closely when creating paid social campaigns – and you should too!
Once again, preparation is going to be at the heart of your strategy. Taking the time to prepare and schedule your campaigns in advance is going to help you make the most of the selling season and capture the attention of your audience.
As a final heads-up on your paid social campaigns, you can use quality remarketing audiences to bring back those who may have abandoned your website before completing an action. Showing these users an offer that they can’t refuse could be the difference between a conversion and a lost opportunity.
If you’re in need of some assistance with your Black Friday advertising campaigns, get in touch with our expert marketing team.